Casting back to the Summer of 1992, the Kramer family lived on a smallholding high up on Bodmin Moor, having moved from central London ten years earlier with little more than a hope and an alternative vision for change from the choked up city. After a variety of different jobs, rearing livestock & growing their own vegetables and children, funds shrunk to almost microscopic levels!
As needs must, undaunted by the recession of the early nineties and their bank managers opposition, they used their little previous fashion and business background to open the Flying Dodo Clothing shop in Truro. The general idea was to bring something different to the area as there was very little choice in those days and no internet! They filled the shop with way-out fashion and began to craft their own home made, Flying Dodo branded tops and trousers in their barn on the Moor. Dodo quickly became a local cult brand in the grunge world of young people in the early nineties.
The original shop in Truro no longer exists, however after a break, Flying Dodo is now catching up with the times. The new website is a re-launch of the original brand; updated, refashioned and reworked with contemporary ideas from the same Family that started the cult 25 years ago...
Soon the production would expand to small factories in Cornwall, helping the local economy. Word spread and Flying Dodo Clothing became available throughout the Westcountry and beyond. "Early attempts were pretty crude, home dyed one-offs. But they seemed to sell as quickly as we could produce them".
"We don't have a specific manifesto, we just want to keep the message current with fresh designs and responsibly sourced, good quality, casual clothing and accessories whilst still giving a nod to our rugged roots. Natural, organic, recycled and sustainable, is a choice we all have. This is real world clothing!"
It's a simple message"Against The Tide"